WOM

Teach a Man to Fish… And He’ll Still Want You to Fish for Him Tomorrow

Brian Korte is an artist pioneering a new and fun medium. He builds mosaics – big pictures – out of LEGOs. You can find him in the Guinness Book of World Records in connection with his craft. I can remember the time he told me he was working on his first one – a portrait [...]

Using Law Suits to Stimulate Word of Mouth

I played golf this weekend with an attorney that represents the recording industry in its fight against the online piracy of music. As I listened to his story about their work, what was particularly interesting to me as a marketer was the fact that the legal battles he is fighting are not intended to generate [...]