You know when a web site isn’t working for you. The beauty of the web is that you don’t have to tolerate it for more than a second before you’re gone… on to another site that better meets your needs. But what actually happened on that site you abandoned? Maybe it just didn’t offer what [...]
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I’m hung up right now on the issue of online conversion and why conversion rates are, in my estimation, generally so far beneath where they could be. One reason we fail to convert visitors into buyers online is that we fail to speak to them in a way that coincides with their needs at the [...]
I have just completed a three-month study testing the effectiveness of SEO and Google Adwords against radio advertising in generating quote requests for a consumer insurance product. The test was contained to a market area of one city and surrounding areas. The local radio budget was $13,000/month, and the campaign ran for approximately three months [...]
