We’ve all heard the age-old admonishment. Don’t judge a book by its cover. What a joke. In a time when we are all subject to constant information overload, there literally is no time to judge a book – or anything else for that matter by anything more than its cover. Thankfully, it appears that we [...]
sales
If only they would believe everything we say. How easy selling would be. After years of being conditioned to believe that marketers are liars (and sales people are worse), we as consumers have evolved into a very skeptical breed. Sadly, our skepticism is often validated and reinforced by real-word experience in the marketplace. So what [...]
I read an article recently about creating forward sales momentum with web site visitors. I love the concept. The idea is to create site copy that leads users down a prescribed path toward a purchase. I was nodding my head in affirmation until the author stated that the path to a purchase is linear. This [...]
