You know when a web site isn’t working for you. The beauty of the web is that you don’t have to tolerate it for more than a second before you’re gone… on to another site that better meets your needs. But what actually happened on that site you abandoned? Maybe it just didn’t offer what [...]
online
In case you haven’t noticed, e-commerce has gotten seriously competitive. I’m managing a pay-per-click campaign right now where I’m bidding $7.15 per click for a 9th place listing on Google Adwords. When you’re spending $7.15 for a click, you become HIGHLY conscious of what it takes to turn that click into a sale. So, let [...]
