My brother in law’s family came up from Atlanta to visit last weekend. We are both attempting to learn golf. He pulled from his bag a coupon/voucher that I could redeem to receive one free golf club from a company called Upswing. Simply call the number on the card – cite the unique sequence number [...]
new products
A while ago I wrote a post asking the question, “who is really in charge of your marketing?” My intent was to highlight the marketing impact (for better or worse) of the rank and file staffers who come face-to-face with customers. Recently however, I have noticed something truly fascinating that I believe may very well [...]
It’s difficult in the marketing world to define marketing principles that are truly more than mere theories… But the Eureka! Ranch has managed to do it. Over the last decade, it has compiled and analyzed thousands of client cases related to the introduction of new product/service concepts and new marketing messaging for existing products/services. This [...]
For several years, I’ve been working on the development and launch of a consolidated electronic health record for consumers. This is a challenging undertaking for reasons I’ll likely share in a future post. But something happened that prompts me to write on the danger of familiarity. I see it all the time in product development, [...]
