My brother in law’s family came up from Atlanta to visit last weekend. We are both attempting to learn golf. He pulled from his bag a coupon/voucher that I could redeem to receive one free golf club from a company called Upswing. Simply call the number on the card – cite the unique sequence number [...]
marketing
A while ago I wrote a post asking the question, “who is really in charge of your marketing?” My intent was to highlight the marketing impact (for better or worse) of the rank and file staffers who come face-to-face with customers. Recently however, I have noticed something truly fascinating that I believe may very well [...]
If you haven’t taken a moment to appreciate the work that Unilever is doing with its Dove Self Esteem Fund and related campaign, you’re missing something truly special in the world of marketing. What’s more, you’re missing a great example of the new face of powerful, authentic marketing… infusing emotion and meaning into what could [...]
Business gifts just aren’t the same as the gifts you buy for friends and family. When shopping for your mom, buy her something she’ll love. Your focus is on her… her needs… what will make her feel good. Client gifts are different. Sure, sometimes a nice thoughtful gift is what you need. But why not [...]
