Surround yourself with smart people, and you can’t help but get a little smarter yourself. I participated in a conference call between a couple of Web marketing experts – Shell Harris and Alyssa Duvall (President and VP of Strategy for Virginia SEO firm, Big Oak) and Howard Kaplan, one of the big wigs at Future [...]
conversion
I’m hung up right now on the issue of online conversion and why conversion rates are, in my estimation, generally so far beneath where they could be. One reason we fail to convert visitors into buyers online is that we fail to speak to them in a way that coincides with their needs at the [...]
What a joy it is as a marketer to promote a product for which there is an objective, compelling argument… when the numbers simply speak for themselves… when people would have to be crazy not to buy it. This type of product doesn’t seem terribly common, but my guess is that there are a lot [...]
