A short while ago, I wrote a post discussing one of three key marketing principles discovered and well-documented by the Eureka! Ranch (Overt Benefit). I’ve gotten a lot of feedback since, and thought it would be worthwhile to complete my review of all three principles as we should all have them at the forefront of [...]
communication
Twice in two days, I’ve had the same conversation with marketers suffering from the same confusion. Both are organizations that rely on lead generation as the first step in their sales processes. That is to say, they expose prospects to their marketing message in an effort to move them to contact the company, learn more, [...]
How long can you hold your audience’s attention with a message that starts out with ambiguity? This is a question for TV and radio advertisers, copy writers, and public speakers alike, and getting it wrong can be embarrassing – or worse… Sometimes a mysterious opening can be powerful and have great impact upon resolution. Other [...]
It’s difficult in the marketing world to define marketing principles that are truly more than mere theories… But the Eureka! Ranch has managed to do it. Over the last decade, it has compiled and analyzed thousands of client cases related to the introduction of new product/service concepts and new marketing messaging for existing products/services. This [...]
