When small businesses and high-touch service businesses mimic the referral rewards programs of big businesses, I would argue that they cheapen themselves and fail to maximize the potential yield of their referral sources. What the heck am I talking about? I’m referring to the difference between sincere yet deliberate (orchestrated) gratitude and what I call [...]
branding
Saranne Rothberg is the Founder and CEO of The ComedyCures Foundation. Her blossoming non-profit brings laughter and therapeutic humor programs to children and adults living with illness, trauma and disabilities through large and small-scale comedy events. She founded the organization from her chemo therapy chair in 1999 (she is a stage-4 breast cancer survivor) as [...]
